Brand name: Simpson

Country of origin: Australia

For many decades the Simpson brand boiled down to one clear essence: pure Australia!

Simpson was an Adelaide brand that originated more than 150 years ago and always stood for the values that Aussies love: reliable, hard-working, and uncomplicated. In fact, for years the Simpson tagline was “The hardest working appliances in the world.” The Simpson brand worked so hard at identifying with the needs of the Australian market that its character became virtually synonymous with that of the average Aussie. It accomplished this identification so well that at one time it was considered one of the power brands in the Electrolux Australian portfolio and had a limited but respectable international market as well.

Simpson is still an active brand, but with a smaller product line. Its reputation has been established and it still retains the potential to reach the level of POWER BRAND once again!

Contact us if you are interested in becoming a brand partner!