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Brand name: Rex
Country of origin: Italy
The REX brand has been described as follows: “Rex is a household name in Italy, synonymous with innovation and design, and with numerous design awards as proof of success.”
Few brand names can claim the level of recognition and accolades as REX, and even though it has been sold exclusively in Italy, its fame for innovative, cutting-edge products spread well beyond that country. The REX name on a product is a badge of prestige; yet, the products have always appealed to a wide market segment. That must be because the brand reflects the Italian sense of style and good living.
REX means “king” and the brand name has lived up to that lofty title. REX: The regal name for a distinctive brand with the rich and invigorating appeal of a fine Italian wine.
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