Brand name: Bendix

Founded: 1924

Country of origin: USA

Bendix is one of the most eclectic brands in the Electrolux portfolio. Historically, it was an American manufacturing and engineering company, founded in South Bend, Indiana in 1924. Over the years it made avionics, braking systems, radios, televisions, computers, and a variety of other products.

Bendix stands for R&D at the highest level, with the brand offering many innovations, especially in the field of aviation. More notably, this brand was popularly connected to home washing machines, especially automated laundry equipment, which it helped to pioneer in the United States in the 1950’s. This is a very good choice for potential licensees who want a brand with a strong American heritage and latent global recognition as well.

Contact us if you are interested in becoming a brand partner!