Electrolux Licensing strategy 2016 is on its way!

Electrolux Licensing strategy 2016 is on its way!

This week, the whole team has met in London for sharing and discussing the Business & Marketing Strategy for 2016

Here is a sneak a peak from our brainstorming session:

We will put a lot of efforts into improving our communication with you, with a focus on relationships and digital channels.

We will push and encourage interactivity in order to create opportunities for successful business partnerships, not only between partners and Electrolux but also between partners, in particular when sharing similar markets, product categories, retail channels or licensed brands.
Alongside, we will also strive at offering you a seamless and satisfying experience on our channels, whether you are visiting our website, reading our newsletter, sending us your artwork for approval or attending events with us.


The Product Categories we wish to extend through partnerships in particular next year are: 

- Kitchen Accessories

- Commercial Solar

- Lighting

- Connected appliances (home)

- Non-power cleaning plays.

Stay tuned for more updates!

Do you have

Warm regards from your dedicated team,

Kevin, Ciaran, Jonas, Kenneth. Hélène, Deandra, Paul and Jacky (missing on the picture)