- Electrolux Named Top Global Licensor
Electrolux Named Top Global Licensor
Every year License Global Magazine recognizes the top licensors from the world's most powerful brands. This analysis accounts for retail sales of licensed merchandise across al major sectors of business from entertainment to sports, food and beverage, corporate brands, and fashion. In 2017 Electrolux was recognized as top 20 overall and #3 among corporate brands. Where did we fall this year? Read below to find out!
Drumroll, please! License Global Magazine announced in April of 2018 that Electrolux is the 19th largest licensor in the world. We also moved up one spot in the corporate brands category, snagging the #2 spot! The Electrolux licensing program consists of over 60 partners across 20 countries in important categories such as kitchen and home comfort.
In 2018, Electrolux Global Brand Licensing will continue with a consumer driven strategy that offers high quality and innovative products that revolutionize everyday experiences of taste, care and wellbeing. The Electrolux Group will launch new retail programs in 2018 in celebration of Frigidaire’s 100 year anniversary. The new product line-up builds on the brand’s 100 year legacy and aims to make preparation, cooking, and clean up easier than ever. The Electrolux Group will celebrate another milestone in innovation in 2019 with the 100th anniversary of Electrolux.
Check out the top 20 list below!
1. The Walt Disney Company
2. Meredith Corporation
3. PVH Corp.
4. NBC Universal
6. Iconix Brand Groupo
7. Warner Bros. Consumer Products
8. Major League Baseball
10. Authentic Brands Group
12. IMG College Licensing
14. IBML (International Brand Management & Licensing)
15. Sequential Brands Group
16. General Motors
17. National Football League
18. The Pokemon International Company
19. The Electrolux Group
20. National Basketball Association