- Electrolux boosts brand with new visual identity
Electrolux boosts brand with new visual identity
Electrolux today introduced a new visual identity for the company brand. Refreshing the iconic logotype and setting new distinctive standards for imagery and colors, the design is created to have more stopping power and stand out from the crowd wherever consumers meet Electrolux.
“Electrolux is on a journey to become a world-class consumer marketing company, with a clear focus on consumer driven innovation and strong brands. A key ingredient of this is to create an exciting and differentiating brand experience that is consistent across every consumer touch point. Our new visual identity will help us achieve that, in a digital and retail landscape that has changed dramatically over the past years,” said MaryKay Kopf, Chief Marketing Officer of the Electrolux Group.
The new logotype introduces the company name in a new font, exclusive for Electrolux, and puts greater emphasis on Electrolux’s timeless symbol, first used in 1962. “With such a distinctive symbol at the forefront, it communicates modern and innovative while maintaining the associations of trust and quality that consumers have come to expect from our brand,” MaryKay Kopf said.
“A visual identity is much more than a change of logo and color palette. It represents a new sense of Electrolux as a brand, what we and our products and services stand for and how we want to be perceived,” MaryKay Kopf said. “The new visual identity will build greater recognition by engaging people in a positive and emotional way; helping to inspire them, identify key benefits and find what they are looking for.”
The new visual identity will be seen everywhere where consumers meet Electrolux – in-store, online, on packaging and through mobile devices. The roll-out will happen in phases as from January 14, 2015.
Every year License Global Magazine recognizes the top licensors from the world's most powerful brands. This analysis accounts for retail sales of licensed merchandise across al major sectors of business from entertainment to sports, food and beverage, corporate brands, and fashion. In 2017 Electrolux was recognized as top 20 overall and #3 among corporate brands. Where did we fall this year? Read below to find out!
June 2018- A new Electrolux Taste Center just opened at Electrolux's East Asia head office in Bangkok, Thailand. The center features the latest appliances including the world's first connected steam oven. Consumers, trade partners, and employees are invited to participate in cooking demonstrations and other activities that show premium Electrolux appliances in action!
Have you tried to have a conversation with someone lately and they're glued to their phone? We live in a constantly connected, mobile society. Everyday new technologies emerge that cause us to be more reliant upon technology than ever before. Consumers have access to information with one click of a button and companies are having to up their game when it comes to digital tools.