Electrolux boosts brand with new visual identity

Electrolux today introduced a new visual identity for the company brand. Refreshing the iconic logotype and setting new distinctive standards for imagery and colors, the design is created to have more stopping power and stand out from the crowd wherever consumers meet Electrolux.

“Electrolux is on a journey to become a world-class consumer marketing company, with a clear focus on consumer driven innovation and strong brands. A key ingredient of this is to create an exciting and differentiating brand experience that is consistent across every consumer touch point. Our new visual identity will help us achieve that, in a digital and retail landscape that has changed dramatically over the past years,” said MaryKay Kopf, Chief Marketing Officer of the Electrolux Group.

The new logotype introduces the company name in a new font, exclusive for Electrolux, and puts greater emphasis on Electrolux’s timeless symbol, first used in 1962. “With such a distinctive symbol at the forefront, it communicates modern and innovative while maintaining the associations of trust and quality that consumers have come to expect from our brand,” MaryKay Kopf said.

“A visual identity is much more than a change of logo and color palette. It represents a new sense of Electrolux as a brand, what we and our products and services stand for and how we want to be perceived,” MaryKay Kopf said. “The new visual identity will build greater recognition by engaging people in a positive and emotional way; helping to inspire them, identify key benefits and find what they are looking for.”

The new visual identity will be seen everywhere where consumers meet Electrolux – in-store, online, on packaging and through mobile devices. The roll-out will happen in phases as from January 14, 2015.

Trends from CES: Shape Living for the Better

Jan 31
Trends from CES: Shape Living for the Better

What would voice-activated hubs and intelligent robots look like in every home? In the near future this can become a reality as some of these innovations were showcased at CES 2018, the world’s largest consumer electronics fair. Electrolux Chief Operations Officer Jan Brockmann who visited CES, concludes the latest smart home trends from the fair, together with Chief Information Officer JP Iversen. According to recent research conducted by the American media organization NPR and Edison Research, one in six American households currently owns a smart speaker such as Amazon’s Alexa or Google Assistant. Smart speakers which have voice-control and connect with other smart products are clearly on the march and might shape the everyday life of billions of people in the future.“This year, everything was connected. We saw that voice assistants are playing a much bigger role in everyday life. They are being used in everything from smart home products to cars and smart glasses,” says Jan Brockmann, Chief Operations Officer at Electrolux. “This technology is improving and becoming a natural interface for consumers.”Iversen adds: “For me, there were two things that stood out at CES: The first is more evolved end-to-end connected ecosystems on display. They were really well-advanced and show the way forward. The second was all the great user interfaces. Voice is clearly the new standard, but also very advanced hands-on user interfaces were exciting to see, which certainly will make life easier for users.”